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Ripley's Believe It or Not!

Established in 1918, Ripley’s is inspired by stories of people and places that are incredibly hard to believe, but undeniably true!

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Ripley's Believe It or Not!

Established in 1918, Ripley’s is inspired by stories of people and places that are incredibly hard to believe, but undeniably true!

Get Tickets
About Ripley's Believe It or Not!

Over a Century of Strange

Robert Ripley holding Champs and Chumps cartoon
Date 1918

On December 19, 1918, the first Believe It or Not!—then called “Champs and Chumps”—was published and featured a collection of sports oddities Ripley had saved. Soon after, in 1922, Ripley embarked on his first around-the-world trip and published his travel journals, which led to the very first Believe It or Not! book in 1929!

Date 1930

On the heels of his fame, Ripley signed with NBC for a 14-year radio run. Believe It or Not!, Robert Ripley was the first to broadcast underground and even underwater!

Robert Ripley holding an NBC radio microphone
Robert Ripley holding an NBC radio microphone
Date 1930

On the heels of his fame, Ripley signed with NBC for a 14-year radio run. Believe It or Not!, Robert Ripley was the first to broadcast underground and even underwater!

Ripley's Odditroium in 1933
Date 1933

The first Odditorium opened in Chicago, Illinois, at the 1933 World’s Fair. Inside the museum were dozens of Ripley’s famous cartoons, live performers, and hundreds of strange and exotic artifacts Ripley acquired on his worldly travels. The success of his Odditorium led to several more appearances at world expositions across the country, and—of course—today’s Attractions!

Where Seeing Is Believing

We welcome you to the world of Ripley’s Believe It or Not!, where truth is always stranger than fiction and the unbelievable comes alive right before your very eyes! Explore the unusual and fascinating exhibits collected by the world-famous traveler Robert Ripley to be amazed, astounded, and—most of all—entertained!

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Ripley's San Francisco Matchstick Shuttle Exhibit